NO SHORT CUTS

What is the most important piece in your wardrobe?

CONFIDENCE. Yours.

With your glowing confidence, you can rock anything you wear.

This is Melinda Looi’s advice, a distinguished fashion designer based in Malaysia.

When you experience Melinda Looi’s art, you experienced her story, her journey and her passion. Melinda designs for countless celebrities or anyone who understands the story behind her artistic work.

A fashion collection is a story.

Each outfit is a character.

Each character has a role.

If you understand the story,

then you have experienced it.

Melinda believes that you have to keep pushing boundaries. Playing safe wouldn’t get you very far.

It all started in her school days. When most kids just went out to play, she helped her parents in their tailoring and manufacturing business. It wasn’t easy and she didn’t have a social life like most kids did at her age.

And It was her passion and determination that kept her pushing forward even through challenging times, and it paid off.

Melinda won a prestigious scholarship to further her studies in Canada. Her mentor later introduced her to work at a theatre production. It was then, she discovered the art of creating a story.

Each character must look and feel the part.

Every single detail must be analysed.

Every piece must be produced thoroughly.

Melinda became very theoretical with her designs and all her art pieces convey an engaging story.

“If you fail, you learn, and there is no shortcut in life”